At the top of your sales letter, use a strong headline that states the most important benefit you are offering. This headline should be bold and a larger font size than the font size you use for the body text in your sales letter.
-Use a friendly conversational style. Write your sales letter as if you were talking to a friend.
-Your sales letter needs to explain the benefits your potential customer will receive.
-Ask your prospect to take action such as to call you for more information, to visit your website, to complete and order form, etc. If you do not ask your prospects to take action, they won’t.
-Include testimonials from customers. Testimonials are one of the most powerful sales tools available, so always include at least one testimonial in your sales letters.
-Make sure to include all of your contact information – telephone number, fax number, email address, postal address, and your website address.
-Consider enclosing a small, inexpensive free gift. Make sure the gift has your company name and contact information on it and that the gift is something a person would want to keep – such as a nice pen, a good highlighter, etc.