In the context of Internet sales, disclaimers of warranties should be plainly visible to customers before they make a purchase. Courts may find that the disclaimer of a warranty is conspicuous even if contained within the site and not discovered before a user agrees to a sale from the site.
Many Internet users are concerned that personal identifying information will be sold to entities that market their products through the Internet. A privacy statement gives assurance that information gathered will not be distributed.
Privacy statements and disclosures also allow those who visit a Website to assess how private information will be collected and used. Accordingly, the visitor can make an informed decision on whether or not to interface with the Website.