Planning an Effective Direct Mail Campaign

Planning an Effective Direct Mail Campaign

$14.95

It has been said that the success of a direct mail campaign can be broken down into three primary components: The mailing list or target audience, The offer or incentive for the customer to buy the pr

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Product Description

It has been said that the success of a direct mail campaign can be broken down into three primary components: The mailing list or target audience, The offer or incentive for the customer to buy the product, The creative package or communication message conveyed in the overall package.

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