Joint Marketing or Co-Branding Agreement

Joint Marketing or Co-Branding Agreement

$14.95

Co-branding is a pairing of two or more branded products to form either a separate and unique product or brand; the use of distinct brands in combination with market-related products for complementary

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Co-branding is a pairing of two or more branded products to form either a separate and unique product or brand; the use of distinct brands in combination with market-related products for complementary use, such as between a fast food chain and a toy company; or even physical product integration, such as a brand-name toothpaste combined with a brand-name mouthwash. A co-branding strategy can be a means to gain more marketplace exposure, fend off the threat of private label brands and share expensive promotion costs with a partner. In a co-branding relationship, both brands should have an obvious and natural relationship that has potential to be commercially beneficial to both parties.

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