One of the first tasks in starting an online business is to purchase a domain name, such as aol.com, amazon.com, and ebay.com. The top-level domain is the.com,.gov,.cc.,.net, etc., of a web address. The second-level domain can be a company name, trademark, or industry buzzword. Obviously, no two domain names are the same. Finding a unique and unused name may be more difficult than appears at first glance because of the number of domain names that have already been registered.
The legal problems surrounding the registration of domain names most often involve trademark and service mark violations.